CHALLENGE:
As part of the 5th Incubation Cycle of the Lesotho Entrepreneurship Hub and Seed Financing Facility (LEHSFF) under the Competitiveness and Financial Inclusion (CAFI) programme, Girls Coding Academy (GCA) is incubating ten enterprises operating in the ICT, innovation, and technology sectors.
As part of the incubation, the participating enterprises require practical marketing knowledge and guidance to effectively position their brands, communicate their value propositions, and attract customers in competitive markets.
SOLUTION:
Bloom Communications is engaged by Girls Coding Academy to provide marketing coaching and support to the ten incubated enterprises throughout the programme.
Our work includes:
- Delivering weekly marketing coaching sessions.
- Training entrepreneurs on marketing fundamentals and brand positioning.
- Assisting participants in developing practical marketing strategies for their businesses.
- Providing guidance on social media marketing and digital communication.
- Helping enterprises identify and communicate their unique value propositions.
- Supporting entrepreneurs in building stronger and more visible brands.
- Offering ongoing feedback and mentorship to strengthen marketing implementation.
RESULTS:
✓ Entrepreneurs are strengthening their marketing knowledge and skills.
✓ Participating enterprises are improving their understanding of brand positioning and customer engagement.
✓ Businesses are developing practical marketing strategies tailored to their goals and target audiences.
✓ Entrepreneurs are becoming more confident in promoting their products and services.
✓ Participating enterprises are building stronger brand visibility and market readiness.
✓ The programme is contributing to the growth and sustainability of emerging ICT, innovation, and technology businesses.
