CHALLENGE:
Despite its important role in Lesotho’s energy sector, the Lesotho Electricity Generation Company (LEGCO) did not have an active and coordinated social media presence. This limited its ability to engage with stakeholders, share company updates, showcase projects, and communicate its contribution to national development through digital platforms.
SOLUTION:
Bloom Communications partnered with LEGCO to establish and strengthen its digital communications presence.
OUR WORK INCLUDED:
- Leading the creation and setup of official social media platforms in February 2026.
- Establishing the company’s presence on Facebook, LinkedIn, X (formerly Twitter), and Instagram.
- Developing foundational content and communication approaches for each platform.
- Creating professional profiles aligned with the company’s brand and corporate identity.
- Supporting the publication of company news, updates, and corporate information.
- Providing guidance on digital engagement and stakeholder communication.
- Positioning LEGCO to communicate effectively with the public, partners, and industry stakeholders through social media.
RESULTS:
✓ Successful establishment of LEGCO’s official presence across major social media platforms.
✓ Improved visibility of the company and its operations in the digital space.
✓ Enhanced communication with stakeholders and the general public.
✓ Increased opportunities to share company achievements, projects, and announcements.
✓ Stronger corporate brand awareness and online credibility.
✓ Creation of a foundation for long-term digital communications and audience growth.
